Thanks to everyone that came along to the New Future London launch and photo Exhibition at the CANDY / Fake Tokyo store in Shibuya and also to Hypebeast Japan for featuring. Exhibition Photography by Oliver Cargill.
New Future London has teamed up with Tokyo's most influential cult concept store Candy and infamous East London club night Visions, the home of UK Grime music who's regulars include everyone from Skepta to Pharrell Williams to give Trump Room, Shibuya a real taste of London club life with the visions DJ team and special UK guests in the first night of it's kind from the heart of the UK urban scene all the way to Tokyo.
New Future will be launching our first clothing range with Candy concept store in Shibuya Tokyo, and kicking off things by holding an exhibition and in-store launch party from the 3rd till the 10th of June featuring work from London based photographer Oliver Cargill.
New Future London joined forces with the #GOELECTRIC clean air campaign featured on billboards all over London.
The campaign encourages people to use electric based vehicles to help reduce the effects of climate change and features some of the UK’s leading Grime MCs. styled by @vasilisaforbes and photographed by @terrytbh.
For more info visit cleanairnow.org.uk/goelectric
Check out our new Tshirt and Sweat prints now in-store.
Amber rose wore our New Future London Midi Dress at the launch of her new ‘Goddess’ digital character this week.
A limited run of the New Future London ‘FAM’ clothing collaboration range with UK Grime MC Novelist is now in-store.
New Future London featured in the latest issue of Schön! Magazine. The shoot titled 'Gabber' was photographed by Arne Grugel featuring models Edrien Guillermo von Gato and Sebastian Hardy, styled by Alexandra Cepeda.
The latest New Future London shoot with Maxine Ashley in LA. Photos by Palma Wright.
The New Future London ‘FAM’ clothing collaboration range with UK Grime MC Novelist launched in Selfridges this week. To mark the occasion we held an in-store event in the Selfridges London flagship store on Oxford Street with an exclusive performance by Novelist as well as a talk about language and modern day slang hosted by Nov and Hattie Collins. Photos by Oliver Cargill.
To celebrate the launch of New Future London we are throwing a party at Visions Club in Dalston, East London. The nights acts and DJ’s will include UK Grime favourites, Stefflon Don, The Heavytrackers, AJ Tracey, Jammin, Splurgeboys, PAP, Siobhan Bell and Jetts. Please see flyer below for more details or visit our Facebook page.
Lady Leshurr is being hailed as ‘The New British Queen of Rap’ after reaching 1 million views on her ‘Queens Speech’ video on YouTube. She wore New Future London below in her latest press shoot with Complex magazine.
New Future London featured in this months Wonderland Magazine as Legendary photographer Ewen Spencer and Nardene Scott explored a new wave of talent coming straight out of Jammer’s Grime nightschool; Lord Of The Mics.
New Future London headed down to Notting Hill Carnival for our first outdoor press shoot. Photos by Oliver Cargill.