Posted By Eric Emmett

Thanks to everyone that came along to the New Future London launch and photo Exhibition at the CANDY / Fake Tokyo store in Shibuya and also to Hypebeast Japan for featuring. Exhibition Photography by Oliver Cargill.

Posted By Eric Emmett

New Future London has teamed up with Tokyo's most influential cult concept store Candy and infamous East London club night Visions, the home of UK Grime music who's regulars include everyone from Skepta to Pharrell Williams to give Trump Room, Shibuya a real taste of London club life with the visions DJ team and special UK guests in the first night of it's kind from the heart of the UK urban scene all the way to Tokyo.

Posted By Eric Emmett

New Future will be launching our first clothing range with Candy concept store in Shibuya Tokyo, and kicking off things by holding an exhibition and in-store launch party from the 3rd till the 10th of June featuring work from London based photographer Oliver Cargill.

Posted By Eric Emmett

Parris Goebel A.KA. Parri$ wore the New Future London Camo Bomber in the latest issue of Hunger Magazine shot by Rankin. Full feature HERE

Posted By Eric Emmett
Posted By Eric Emmett

Posted By Eric Emmett
Posted By Eric Emmett

New Future London joined forces with the #GOELECTRIC clean air campaign featured on billboards all over London.
The campaign encourages people to use electric based vehicles to help reduce the effects of climate change and features some of the UK’s leading Grime MCs. styled by @vasilisaforbes and photographed by @terrytbh.
For more info visit cleanairnow.org.uk/goelectric

Posted By Eric Emmett
Posted By Eric Emmett

Posted By Eric Emmett

Posted By Eric Emmett
Posted By Eric Emmett

Posted By Eric Emmett

Check out our new Tshirt and Sweat prints now in-store.

Posted By Eric Emmett

Amber rose wore our New Future London Midi Dress at the launch of her new ‘Goddess’ digital character this week.

Posted By Eric Emmett

A limited run of the New Future London ‘FAM’ clothing collaboration range with UK Grime MC Novelist is now in-store.

Posted By Eric Emmett
New Future London featured in the latest music video for Felix Snow ft Lil Uzi Vert, Directed by Lil Internet. Photos: Daniel Peace. Styling: Shaun Bass.

Posted By Eric Emmett
New Future London featured in the latest photoshoot with LA model and DJ Apphia Castillo. Photos by Nate Vogel.

Posted By Eric Emmett
New Future London features in the new music video from Yogi - Blow You up (feat. AlunaGeorge & Less Is Moore) out this month on Owsla Records.

Posted By Eric Emmett
New Future London featured in the latest music video by London 3 piece Salen and their new song ‘Copper Kiss’.

Posted By Eric Emmett
New Future London made it’s runway debut at Mexico Fashion Week with an exclusive show in conjunction with Crom Magazine and Mercedes Benz.

Posted By Eric Emmett
New Future London headed to Notting Hill Carnival with photographer Oliver Cargill for this years annual shoot.

Posted By Eric Emmett
Posted By Eric Emmett
Posted By Eric Emmett

New Future London featured in the latest issue of Schön! Magazine. The shoot titled 'Gabber' was photographed by Arne Grugel featuring models Edrien Guillermo von Gato and Sebastian Hardy, styled by Alexandra Cepeda. 

Posted By Eric Emmett

The latest New Future London shoot with Maxine Ashley in LA. Photos by Palma Wright.

Posted By Eric Emmett

The New Future London ‘FAM’ clothing collaboration range with UK Grime MC Novelist launched in Selfridges this week. To mark the occasion we held an in-store event in the Selfridges London flagship store on Oxford Street with an exclusive performance by Novelist as well as a talk about language and modern day slang hosted by Nov and Hattie Collins. Photos by Oliver Cargill.

Posted By Eric Emmett
Imani wears New Future London Camo outfit in here new debut music video for ‘Don't Need No Money’

Posted By Eric Emmett

Posted By Eric Emmett
New Future has launched an exclusive Limited edition collaboration with Luisa Via Roma and High Snobiety. Photographed at the White Show in Milan.

Posted By Eric Emmett
We are presenting our debut collection at White Show in Milan in the WOW section hosted by High Snobiety on the 18th-20th of June.

Posted By Eric Emmett
Thanks to everyone that came down to the New Future Launch party on Thursday at Visions and all the acts that played. Photos by Places and Faces
 
Posted By Eric Emmett

Posted By Eric Emmett

Posted By Eric Emmett

To celebrate the launch of New Future London we are throwing a party at Visions Club in Dalston, East London. The nights acts and DJ’s will include UK Grime favourites, Stefflon Don, The Heavytrackers, AJ Tracey, Jammin, Splurgeboys, PAP, Siobhan Bell and Jetts. Please see flyer below for more details or visit our Facebook page. 

Posted By Eric Emmett

Posted By Eric Emmett

Lady Leshurr is being hailed as ‘The New British Queen of Rap’ after reaching 1 million views on her ‘Queens Speech’ video on YouTube. She wore New Future London below in her latest press shoot with Complex magazine.

Posted By Eric Emmett

New Future London featured in this months Wonderland Magazine as Legendary photographer Ewen Spencer and Nardene Scott explored a new wave of talent coming straight out of Jammer’s Grime nightschool; Lord Of The Mics.

Posted By Eric Emmett

New Future London headed down to Notting Hill Carnival for our first outdoor press shoot. Photos by Oliver Cargill. 

Posted By Eric Emmett
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